A website redesign in 2026 typically costs between $2,500 and $25,000 for a small or medium business, depending on the number of pages, how custom the design is, and whether you need features like booking, payments, or a content management system. The lower end covers a focused, custom-designed site of a handful of pages; the higher end covers larger sites with custom functionality, integrations, and content creation built in.
Below is a plain breakdown of what actually drives that price, so you can estimate where your project falls before you request a quote.
Number of pages
Page count is the single biggest driver of cost. A five-page site (Home, About, Services, Work, Contact) takes a fraction of the design and build time of a thirty-page site. Each additional page needs its own layout, content, and responsive testing. If you are early-stage, a tight, well-structured five-page site will almost always outperform a sprawling twenty-page site that says the same thing in more places.
Custom design vs. template
A pre-made template keeps cost down but locks you into someone else's structure and design decisions. A custom design — built from scratch for your business — costs more but means every section serves a purpose. At J Design & Consulting, every site is built from scratch; our Web Design service begins at $2,500 and covers a focused custom site suitable for a small business that needs to look professional and be found in search. See the Pricing page for full pricing.
Custom features
Anything beyond static pages adds cost. Common ones:
- Booking or scheduling — letting clients pick a time and book online.
- Payments or checkout — selling products or taking deposits.
- Client portals or dashboards — logged-in areas for customers or staff.
- Integrations — connecting to your CRM, email tool, or accounting software.
Each feature is a small project of its own. If budget is tight, start with the site and add features in a later phase.
Content creation
Someone has to write the words and prepare the images. If you supply final copy and photography, you save the most. If you need help writing, editing, or sourcing images, that is billed as part of the project — and it is usually worth it, since content is what actually ranks and converts.
Ongoing maintenance
A site is not finished on launch day. Hosting, updates, security patches, and small content changes are ongoing. Ask whether maintenance is included or billed separately, and budget for it the same way you would for any other business tool.
How to keep your redesign affordable
- Start with a clear goal. Knowing the one thing the site needs to do keeps scope honest.
- Write your own copy if you can. It saves money and usually reads more authentically.
- Prioritize pages. Ship five strong pages now; add more later.
- Ask for a fixed price. A good designer will scope the work and give you a number, not an open-ended hourly estimate.
If you want a sense of where your project falls, book a free 15-minute call and we will give you a straight answer — no sales pitch.